Java goes 2.0!

Looks like even the big guys are getting on board with web 2.0 thinking --- Sun Microsystems announced today that it will release Java as open source software. It may keep a licensed, supported version as well, but is offering an open source version to spread the gospel. Awesome! I'm curious about the culture and business process changes that will take place inside Sun, in order to make the shift. How will business success be measured under the new model? Will this have any impact on the internal Sun culture? What are the new rewards?

Anyone out there have any insight on 1.0 companies moving to 2.0? Would love to hear more.....