Alert!

How cool would it be to receive an alert whenever your company is in the news? Or whenever your particular product line or business division hits the media? Or maybe you just want a way to track blog feeds without messing with RSS. Whatever your alert interest, Yahoo! and Google have you covered. They each have a cool little tool allowing you to select the topic and frequency of alert, and how you'd like to be alerted (cell phone, email, etc.). 

What a great little tool for staying on top of the news!